If we wanted to bring the Doritos concept to social networks, we couldn't do it by hanging a TV spot. We needed to camouflage ourselves in the content of our audience and give them something to interact with us. That's why we created the #DeDoritos Challenge, a fun filter for Instagram Stories. To increase its use and dissemination, we support it with a powerful influencer campaign and a promo. If you want to laugh for a while, you can try the mask here 😄
Having fun with a brand
for DORITOS