In view of the Catalana Occidente pitch, we proposed a new way of reaching the target. With a strategy based on engagement and on strengthening the brand and its concept (trust makes your life better) we presented a very special content that would achieve a great reach and a long journey in terms of communication channels and opportunities. A TV serie that not only entertains, but also camouflages a brand concept in the minds of the audience.
16:9 Poster
Muppi
Platform TV Integration
Out Of Home
IG Story Character
